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ReImagine flx housing

ReImagine flx housingReImagine flx housingReImagine flx housing

Our mission is to transform the landscape of housing, we're championing innovative solutions that empower communities

Imagine Your Community

ReImagine flx housing

ReImagine flx housingReImagine flx housingReImagine flx housing

Our mission is to transform the landscape of housing, we're championing innovative solutions that empower communities

Imagine Your Community

Events

06/24/2026

20th Annual ReShaping Rochester Speaker Series: ReImagine ROC Housing

5:30

-

7:30

Strong Museum of Play

Event Details

06/24/2026

20th Annual ReShaping Rochester Speaker Series: ReImagine ROC Housing

 Join Community Design Rochester on Wednesday, June 24, for the final event in the 20th Annual ReShaping Rochester Speaker Series: ReImagine...

Event Details

5:30

-

7:30

Strong Museum of Play

09/24/2026

ReImagine ROC Housing Annual Golf Tournament

All day

Ravenwood Gold Club

Event Details

09/24/2026

ReImagine ROC Housing Annual Golf Tournament

housing optionsJoin us for a day of golf, food, and drinks while supporting our bold initiative tackling the critical housing shortage in th...

Event Details

All day

Ravenwood Gold Club

Who

ReImagine FLX Housing is a joint initiative of a number of community members, organizations and non-profit organizations that are committed to changing the narrative of housing in the Finger Lakes Region. 

The three organizations leading the effort are the Greater Rochester Association of REALTORS, Mortgage Bankers Association - Greater Rochester, and Rochester Home Builders' Association.

What

A new perspective on what is possible for housing. Bringing together all the people in the housing process to brainstorm, test and create new housing solutions. We are challenging the status quo and working directly with community and government to remove the obstacles to many solutions.

Why

Housing prices continue to rise. Inventory is at an all-time low and the pace of new construction is lagging behind demand. We want to make sure there is a home available at prices that makes sense for everyone who wants one. Whether that is a single family home for purchase or an apartment for rent and everything in-between and we want to find the space for options that haven't been considered yet.

Where

Housing is a national problem, but we believe in a community solution. To us, this means focusing on the communities we live and work in. This site is dedicated to solutions in the Finger Lakes Region. We also have efforts moving forward in the Greater Rochester Region.

Some images to get the creativity flowing

    Read our strategies and suggestions for housing solutions

    1. Executive Summary - Real Estate Industry Housing Initiative April 2023 (pdf)

    Download

    2. Condensed Whitepaper - Real Estate Industry Housing Initiative April 2023 (pdf)

    Download

    3. Whitepaper - Real Estate Industry Housing Initiative April 2023 (pdf)

    Download

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